By the closing I knew there wasn’t a creative instinct in me that could have turned it down. The show was gripping and emotional, complex and funny – it took my breath away. There were tons of red flags in terms of the first information I received about this project and I was wary until, of course, I saw the pilot and read up about Matthew Weiner. Tell us about the initial development of this project.ĬM: This was a new show, and a period drama at that, with no-name actors, on a network with no success in developing original content – wow, it’s so crazy to think that I am talking about AMC, right? But remember, this was in 2007! Mad Men wasn’t on billboards in Times Square and doing multi-million dollar cross-promotions with Banana Republic. Primetime Emmy Award for Outstanding Main Title DesignĪ discussion with Producer CARA MCKENNEY, and Creative Directors STEVE FULLER and MARK GARDNER about the brainstorms and battles that went into this refined and cryptic opening title sequence, produced by Imaginary Forces. RJD2’s jazzy “A Beautiful Mine” conducts the viewer through the parallel worlds of the philandering, chain-smoking Madison Avenue boys' club and the idyllic nuclear family, introducing us to some of the themes underpinning the Emmy award-winning show, Mad Men. ![]() As he tumbles through a chasm of diamond rings, happy families, and women in pantyhose, the glossy veneer of advertising gives way, revealing the rough humanity of a man lost. ![]() A shadowed figure enters his office, sets down his briefcase, and the room collapses around him.
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